Case study · Product system
Brancher.ai
No‑code platform to connect AI models and ship apps fast
Overview
Brancher.ai enables users to connect AI models to create powerful apps—no coding necessary. It also lets creators monetize and share their apps.
RoleTechnical Co‑Founder — Product Strategy & Full‑Stack Software Engineering
Measured outcomes
01120,000+ user sign-ups
02150 recurring monthly paying users
03Multiple consulting business opportunities
Background
My co-creator Johnny Rodriguez and I joined a week-long hackathon hosted by Ben’s Bites, one of the fastest growing newsletters on the topic of AI. Leveraging GPT‑3 and DALL‑E, we set out to create a platform that allows non‑engineers to build and deploy AI tools in minutes. We were pleased to win 1st place and continued investing in the product.
Development process
Before the hackathon, we were already experimenting with automation workflows connecting tools like Typeform, Zapier, ChatGPT, and Google Sheets—sparking the idea for a no‑code solution. We quickly moved into wireframing the user experience in Figma while setting up technical infrastructure. Guided by a clear “North Star” vision, we built the marketing site, core web application, and brand identity, then refined UX and launch essentials (terms, privacy policy, social profiles, PR assets).
Media and prototypes
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