I’m Elisha, a Technology Consultant and hands-on creator. I enjoy making complex things understandable, useful, and sometimes a little more playful.
Experience
I’m a Technology Consultant, Technical Innovation Director at Fresh Consulting, and co-founder of Brancher.ai. I work hands-on across product strategy, prototyping, and software engineering.
My experience spans SaaS, B2B products, internal applications, and apps for iPhone, Android, and Mac. I help teams connect a useful idea to the details of making it work.
I also make games and everyday utilities under Solastelia. I’m an experienced software builder and a first-time game developer, learning with AI as I build Somewhere Together and Tuft Timer.
Making things of my own keeps me close to the work: the tradeoffs, the small improvements, and the moment when someone actually uses what you made. I bring that same care to the teams I work with.
How I move ideas forward
Four stages
This step focuses on understanding where real value can be created. We look at business goals, user pain points, and operational friction. Inputs come from stakeholders, customers, data, and market signals. The goal is not to collect everything, but to identify a small set of high-impact opportunities that are both meaningful and feasible. Clear problems lead to better solutions.
Promising opportunities are translated into concrete concepts. This includes defining the core idea, user flows, and success criteria. We explore multiple approaches, not just one, and pressure-test assumptions early. The output is a shared understanding of what to build and why—before time and money are spent on development.
Concepts are turned into lightweight prototypes, proof-of-concepts, or pilots. These are designed to answer the riskiest questions quickly. We test with real users, real data, or real workflows. Feedback is used to refine, pivot, or stop. Speed and learning matter more than polish at this stage.
Validated solutions are deployed into real environments. This includes technical hardening, integration, and change management. Once live, we track outcomes against the original goals—adoption, efficiency, revenue, or experience. Learnings feed back into the next cycle, ensuring continuous improvement rather than one-time delivery.
Speaking and workshops
I speak with product and technology leaders about how AI changes what we build, how we decide, and how organizations move from experimentation to coherent working systems.
Invite me to speakCurrent topics
06 talks
Selected engagements
01The Future of AI-Infused Products - Palm Venture Studios (2025.12.11)
02Innovating with AI: Best practices for Med Device companies to secure IP – Fresh Consulting (2024.12.12)
03Building an AI-ready organization: How to combat Shadow AI – Fresh Consulting (2024.12.10)
04Gen AI x Robot Interface – Lightning Talk | ROSCon 2023 (2023.10.20)
05Generative AI – ITMA Singapore Conference (2023.10.10)
06The State of Generative AI – IMA Seattle x Fresh Consulting (2023.9.7)
07How Generative AI will look in 10 to 20 years – The Future Of Podcast (2023.7.7)
08Democratizing AI – Austin Emerging Tech Meetup (2023.3.1)
09Design & Engineer Your Future – Coding Dojo (2018.6.15)
10Bulletproof Your WordPress Development – WordCamp (2014.8.21)
11Efficient Team Development Workflow – Hive Conference (2014.7.21)